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Selling out is not a strategy
Exclusive brands with high ticket products, long lead times and a waiting list have the hardest stock problem of all. Here is how to run it with preorders instead of apologies.
One stock, two doors: running a store and a webshop on the same shelf
When the same 40 units are for sale on the shop floor and online at the same time, the question is not how much you have. It is where it is, and who gets it.
Why your reorder point should change every week
A fixed reorder point is a photo of last month. Here is how Hylla recalculates it from sell through, lead time and the renewals that are already on their way.
Packaging is the stock out nobody plans for
Finished goods are the easy part. Empty bags, scoops and bottles with four week lead times are what actually stop a fill run.
How renewals quietly double your demand
New customers stay level at a fixed pace. Renewals grow on top of them, every cycle. Here is the maths, with a chart you can draw on a napkin.
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